Media Contact(s) for CosmoCom:
Kathy Salt
+1 631-940-4297
ksalt@enghouse.com

Contacts for S Tel Pvt Ltd
Payal Mittal +91 9650590778/ payal.mittal@stel.in
Manisha Gakhar +919650590812 manisha.gakhar@stel.in
Corporate Voice Weber Shandwick
Nitin Yadav +91 9811278920/ nitin@corvoshandwick.co.in

S Tel Subscribes to CosmoCom Powered Call Center Service
from Tata Communications

India’s New Telecom Operator Taps Hosted Contact Center Solution
to Support Superior Customer Care

MELVILLE, NY – March 1, 2010 – CosmoCom announced that S Tel, the recently launched mobile services brand in India, formed an alliance with service provider Tata Communications to deploy its on-demand hosted contact center (InstaCC) services, powered by CosmoCall Universe, for S Tel’s operating markets across the country. S Tel, a joint venture between Siva Group (formerly Sterling Infotech Group) and BMIC Limited, a subsidiary of Bahrain Telecommunications Company (Batelco), has deployed the solution for its for its Bihar & Jharkhand, Odisha and Himachal Pradesh markets, and is undertaking an aggressive roll-out plan in growth markets of Jammu& Kashmir, Assam and North East in the coming months.

Commenting on partnership, Mr. Shamik Das, Chief Executive Officer, S Tel said, “S Tel being the youngest telecom brand in the Indian Telecom arena, we have already clocked half million subscribers within few weeks of launch, across its three operating circles in India. Our core values of being Simple, Swift & Sensitive is directly aligned with superior customer service and a focus on operational excellence in a highly competitive Indian telecom market. We are happy to partner with solution partners, Tata Communications and CosmoCom and feel through deploying new technology, will be able to customize multi-product offering as uncomplicated, simple & transparent value propositions for our existing and potential customers.”

Tata Communications’ InstaCC service is an end-to-end IP solution, which provides the true benefits of virtualization and consolidation for centrally managed multi-site contact centers. The InstaCC solution has been chosen by S Tel to incorporate their outsourced customer care providers into their virtual contact center for uniform customer care across all contact points with universal reporting to ensure compliance.

“With InstaCC, we provide a very flexible contact center environment which helps our alliances to have a very effective customer service strategy by standardizing the customer experience across their operating circles [service areas],” said Alok Bardiya, Vice President, Managed Services & Marketing, Tata Communications.

“We are pleased to help support S Tel’s rapid growth out of the gate. Tata’s service offering is a terrific example of the flexibility and scalability of our CosmoCall Universe virtual contact center on demand platform. End users benefit in so many ways, such as consolidated management of all call center operations – including outsourcers – with the flexibility to deploy agents as needed,” said Ari Sonesh, CosmoCom CEO.

About Tata Communications
Tata Communications is a leading global provider of a new world of communications. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.

The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity to more than 200 countries across 400 PoPs, and nearly 1 million square feet of data center and collocation space worldwide.

Tata Communications’ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services, leadership in global international voice, and strategic investments in operators in South Africa (Neotel), Sri Lanka (Tata Communications Lanka Limited), Nepal (United Telecom Limited), and subject to approval by the Chinese government, China (China Enterprise Communications).

Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs are listed on the New York Stock Exchange. (NYSE: TCL) For more information, please visit: http://www.tatacommunications.com.

About S Tel Private Limited (S Tel)
S Tel Private Limited (S Tel), a new telecom operator in the lndian marketplace, is a joint venture between Siva Group (formerly Sterling Infotech Group) and Bahrain Telecommunications Company (Batelco).

Headquartered in NCR region of Delhi, S Tel has acquired Unified Access Services Licenses (UASL) and spectrum to operate in six Category C circles – Odisha, Bihar, Himachal Pradesh, North East, Assam and Jammu & Kashmir. These licenses will enable the company to provide Unified Mobile service, wireless broadband and innovative Value Added Service (VAS) covering a population of over 226 million across these circles.

Siva Group is a USD 3 billion group (about Rs.14,000 crores), with diversified business interests in verticals such as wind energy, shipping & logistics, hospitality & realty, media, EPC, education and agro business. Bahrain headquartered Batelco is a diversified, integrated telecommunications operator with Mobile, fixed and wireless broadband, Datacom and fixed line services. It has operations in 7 markets across the Middle East, North Africa and Asia. For more information, please visit www.stel.in.

About CosmoCom
CosmoCom™, the global leader in Contact Center Consolidation 2.0, excels in providing IP contact center platforms for enterprises with the largest and most complex requirements, consolidating multiple locations, onshore, offshore, and home-shore agents, formal and informal agents, captive and outsourced operations, multiple communication channels, and multiple applications. Organizations can obtain the full benefits of Consolidation 2.0 by deploying CosmoCom technology themselves or by working with a service provider that hosts CosmoCom platforms on a dedicated or shared basis. CosmoCom customers include Fortune-class enterprises throughout the world and service providers such as BT, Deutsche Telekom, Orange Business Services, Telefonica, NTT, Tata, PLDT, Verizon, and many others. CosmoCom is the most-selected provider of hosted contact center platforms to top-tier telcos worldwide. For more information, please visit www.cosmocom.com.

All product and company names herein may be trademarks of their registered owners.

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