Paris, France June 15, 2000 – The European subsidiaries of U.S.-based CosmoCom™ Inc., the industry leader in unified contact center technology, and Magic Software Enterprises (Nasdaq:MGIC), a leading provider of state-of-the-art development technology and business solutions, announced today a technology alliance to develop value added e-CRM (Customer Relationship Management) solutions.

Working in partnership with Magic Software Enterprises France, CosmoCom Southern Europe will integrate its parent company’s interactive multimedia communication platform with the Magic CRM Suite. This product suite encompasses client support and service, contact management, global sales force management, as well as the entry and analysis of leads captured from Web sites. 

By providing multi-channel interactive customer contact via Web, voice and video, this technology alliance will significantly increase the functionality of Magic CRM solutions. For example, all customer contacts, including E-mail and voice mail will be distributed, prioritized and managed by a single, unified system. In addition, operators using Magic CRM will be able to develop value added multimedia CRM applications that leverage the convergence of voice, data and video over IP. The integration of the CosmoCall Universe communication platform will also enable Magic CRM to support the development of multimedia e-Contacts Centers dedicated to handling e-Business and Web call center applications running under the standard operating systems supported by Magic CRM.

“This European alliance is another affirmation of our technology leadership and rapidly expanding global presence,” said Steve Kowarsky, executive vice president, CosmoCom. “The fact that Magic Software Enterprises France selected the CosmoCall™ Universe interactive multimedia communication platform over many other products illustrates the increasing acceptance of this product as a premier solution across many different global markets and vertical industries.” 

"The implementation of CosmoCom’s CosmoCall™ Universe communication platform will transform our CRM solution into a global solution for the total multimedia management of client relations,” said Mr. Clerx, general manager of Magic Software Enterprises France. “This technology alliance will enable every one of our clients to integrate new technology solutions where voice, data and video over IP converge into their e-CRM applications safely and without endangering their investment in CRM." 

About Magic Software Enterprises 
Magic Software Enterprises, a member of the Formula Group (Nasdaq: FORTY), develops, markets and supports software development and deployment technology that enables enterprises to accelerate the process of building and deploying applications that can be rapidly customized and integrated with existing systems. 

Magic technology, applications and professional services are available through a global network of subsidiaries, distributors and Magic solutions partners in approximately 50 countries. The company's North American subsidiary is located at 1642 Kaiser Avenue, Irvine, Calif., 92614, telephone: 949/250-1718, fax: 949/250-7404,  http://www.magic-sw.com. Magic Software France is situated at 13 bis, rue de l'Abreuvoir, 92415 Courbevoie ( infofrance@magic-sw.com)

The Formula Group is an international information technology company principally engaged, through its subsidiaries and affiliates, in providing software consulting services, developing proprietary software products and producing computer-based solutions. 

About CosmoCom, Inc.
CosmoCom, Inc. ( www.cosmocom.com), the industry leader in unified contact center technology, enhances Customer Relationship Management for both eBusiness and the traditional brick-and-mortar enterprise with a patented, IP-enabled platform that supports human interaction - both live and message-based - throughout the business transaction cycle. Headquartered in Melville, New York, with offices throughout North America and Europe, CosmoCom has received an array of awards for its next-generation eCare technology and holds a 50% share of the United States IP-ACD market - twice the market share of its nearest competitor - according to a spring, 2000 report by international marketing consultants Frost & Sullivan.