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TMCnet.com

[September 1, 2000]

CosmoCom, Brightware Form Global Alliance To Deliver E-Customer Interaction Solutions

CosmoCom, Inc. and Brightware, Inc. announced a global alliance that will provide businesses with state-of-the-art e-customer multimedia communication solutions. The alliance leverages CosmoCom’s patented IP-based contact center platform, CosmoCall Universe, with the Contact Center, Email and Live Assistance components of the Brightware 2000 product suite. In the combined system, Brightware’s software will provide automated answers and suggested responses for email and chat inquiries while CosmoCom’s platform will provide advanced queuing and routing for live and message-based human interactions.

By integrating CosmoCall Universe and the Brightware product suite, the two companies will provide a solution for maximum productivity in customer care centers. The Brightware solution enhances efficiency with its unique, integrated Email and Live Assistance products - which preprocess all incoming email and chat inquiries, and automatically composes a suitable, personalized response. The system then returns the reply to the sender or, when the complexity of the message requires a human response, routes the suggested responses automatically to CosmoCall agents for processing along with voice calls and other multimedia contacts. With the combined system, e-businesses have a single, integrated desktop and an eCustomer Assistance platform for all customer communications.

"We are excited about this cooperation with Brightware, a company widely recognized as a customer interaction center technology and market leader," said Steve Kowarsky, CosmoCom Executive Vice President. "This global alliance creates new opportunities for both companies in the Americas, Europe, and the Pacific Rim."

"The synergy of CosmoCom’s solution with the Brightware 2000 product suite could not be better," said Chris Erickson, President and CEO of Brightware. "The combined offerings provide an extremely powerful customer interaction solution that offers the highest levels of functionality, flexibility and scalability. With this partnership, CosmoCom and Brightware are continuing to break new ground and enhance ways that e-businesses can serve their e-customers by connecting the Web with their contact centers’ infrastructures."

CosmoCom’s eCare Customer Interaction Management (CIM) platform, CosmoCall Universe, connects both traditional and e-businesses with their global customers in live multimedia sessions over a unified IP platform that provides a multimedia queuing engine for telephone and voicemail, Internet chat, voice and video, and e-mail. The pure IP-ACD (automatic call distributor) technology frees companies from the costly circuit-switched telephone equipment and computer telephony integration (CTI) middleware typical of call centers today.

Providing reliable customer care on a large scale is a major focus for e-business, and the CosmoCall Universe contact center architecture is designed for high capacity, high availability operation and global distribution. The award-winning system surpasses all existing call center technologies in capacity, availability, and scope with its revolutionary next-generation architecture. The only truly unified contact center technology available today, CosmoCall Universe is both an end-user solution and an ASP-proven platform for service providers.

The Brightware 2000 product suite uses its knowledge about each inquiry, customer history and customizable business rules to ensure e-customers receive an exceptional experience with responses to each of their inquiries in a timely and appropriate manner across all communication touch points. By providing CSRs with complete and up-to-date e-customer information, suggested responses to incoming inquiries, access to alternative response templates and an intuitive desktop that improves their productivity, Brightware helps ensure superior eCustomer Assistance.

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