WHAT IS SIP TRUNKING AND HOW DOES IT APPLY
TO CONTACT CENTERS
If you read the story above on the latest SIP Trunking certifications for
CosmoCall Universe, you may be asking yourself, "What is SIP Trunking?"
This article will hopefully serve as simple
definition of what SIP Trunking is and how it can apply to the contact center.
Lets begin with a definition of SIP. In a nutshell, SIP stands for
Session Initiation Protocol which is signaling protocol for controlling
multimedia communication sessions such as voice and video calls over IP. It was
developed by the ITEF (Internet Engineering Task Force) to standardize how VoIP
components communicate with one another. SIP is the main standard for all Voice
over IP communications - including CosmoCall Universe.
Now let's look at how a SIP trunking works. In this context, trunks
refer to the communications links between an enterprise's communications system
and the Public Switched Telephone Network (PSTN) -- i.e. "the telephone
company". In the legacy world, these trunks are expensive circuit connections
connecting to the circuit-switched PSTN. For a VoIP system like CCU to connect
to a circuit-switched network, a VoIP Gateway is needed, which converts between
VoIP and circuit networks. With many IP telephony systems, these VoIP gateways
are deployed in the same location as the telephony system -- or even built into
the system -- and the connection to the PSTN is via legacy circuit trunks.
SIP Trunking bypasses this step by enabling such platforms to use a
more economical direct connection to the carrier's IP network, which contains
its own VoIP gateways for communicating with the circuit world. This brings many
advantages to an enterprise, the most compelling of which are cost savings,
flexibility and greater control.
There are already great cost savings inherent in IP contact center technology
like CosmoCall Universe. Companies who deploy CosmoCom technology on their
premises with a carrier's SIP trunks can completely eliminate the hardware,
maintenance and IT personnel costs associated with VoIP gateways, making the
cost benefits of the IP call center even more dramatic.

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VISIT COSMOCOM AT
HP COMMUNICATIONS WORLD IN GERMANY
See and Learn More About CCU Integration with HP OCMP
In
a couple of short weeks, executives from CosmoCom will again be joining HP and
their partners and customers at HP
Communications World 2009 in Europe. This year Communications World -- a part of HP
Software Universe -- is being held at the Congress Center Hamburg in Hamburg
Germany.
The show takes place from 16 to 18 December, and if you are planning to
attend, be sure to stop by CosmoCom booth L12 to see CosmoCall Universe 6 in
action and talk to our executives about the integration with HP OCMP (OpenCall
Media Platform).
We're excited to join HP again this year and hope to repeat the success of
last year's event in Vienna. Our participation is part of our mutual and growing
commitment to the
partnership announced around this time last year.
COMOCOM JAPAN STRONG SHOWING AT CALL CENTER/CRM IN TOKYO
Latest Call Center Technology and Business Continuity Planning Among Highlights
Earlier in November, from the 12th to 13th, CosmoCom Japan was an active
participant in the Call Center/CRM Demo & Conference 2009 in Tokyo. The
event, which was celebrating its 10th anniversary, took place at the Ikebukuro Sunshine City Convention Center with
nearly 8,000 attendees who came to see and hear about the latest advances in
contact center technology and practice. CosmoCom Japan delivered on both...
First, on the exhibit floor there was much interest and excitement in the
CosmoCom booth, where curious visitors were treated to live demonstrations of the
leading-edge CosmoCall Universe contact center platform. In addition to general
overviews and question-specific deep dives, demonstrations also included
solutions for BCP (business continuity planning) which was a hot topic
at the event.
On a related note Yoshihiro Nomura presented a workshop to conference attendees
on how IP contact center (and CCU6) can support such BCP initiatives, exploring such
topics as solutions for securing continuity of communication infrastructure,
employees and presence management, as well as solutions for home agents and
mobile agents.
CosmoCom also presented a second educational workshop. Country Manager, Tetsuo
Hotchi, helped attendees understand both the issues as well as solutions for
contact center Saas (Software-as-a-Service) and Unified Communications.
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UK OFFICE ON THE MOVE
New Location and New Contact Information
Business has been growing steadily in the UK
region fueled by lots of activity from established
long-term partners like BT all the way through
to newer
players
like QCC (announced in October))). In order
to better accommodate company needs, starting December 1, 2009, the
CosmoCom UK and Ireland office has a new home
and new contact information:
CosmoCom UK
Thorncroft Manor Thorncroft Drive Leatherhead Surrey
KT22 8JB United Kingdom |
Tel: +44-1372 700810 Fax: +44-1372 700811 |
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The new office is housed in an eighteenth century manor house in Leatherhead,
Surrey, set amongst 15 acres of gardens, with the River Mole running through the
grounds. (NOTE: we are not referring to an animal but an actual river in
southern England.) The offices contain exciting new conference and meeting facilities with which we
are looking forward to holding regional CosmoCom events throughout 2010 and
beyond.
With new resources in place to support our business growth, CosmoCom is focused
on developing new opportunities and increasing support to our partners
throughout the Region.
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HEALTHCARE WHITE
PAPER "OFFICIALLY" AVAILABLE
Another Chance to Download the New
Resource
In
case you missed last month's issue of CosmoChronicle, we gave readers advanced
access to our latest white paper. The new paper is now generally available for
download from the CosmoCom website.
In June, CosmoCom EVP, Steve Kowarsky teamed up with Datamonitor's Christine
Chang and University of Kentucky CIO, Doyle Friskney for a live webcast called
"New Horizons in Telehealth" in which the trio collectively addressed the question, "Could the simple telephone
could be the big health technology breakthrough of the decade?" The
on-demand version of
the Telehealth
Webinar is still available if you haven't seen it already.
The new white paper that picks up where the webinar left off and expands and
clarifies Steve's research on the intersection of healthcare and contact
centers. You can download the
new healthcare contact center white paper now.
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