FOR IMMEDIATE RELEASE

  Media Contact for CosmoCom:
Kathy Salt
+1 631-940-4297
ksalt@cosmocom.com

Telefónica Empresas
Asunción López Larrinaga
Tel: (+34) 91 337 5518
asun@telefonica.es 

Telefónica Empresas Launches Contact Center On-Demand Offering
Powered by CosmoCall Universe™

New Service Broadens Carrier’s Contact Center Portfolio

MELVILLE, NY – November 28, 2005 – CosmoCom, the Contact Center On-Demand™ specialist, announced today that Telefónica Empresas, a branch of Telefónica, one of the world’s largest service providers, has launched an IP-based Contact Center On-Demand service based on its CosmoCall Universe™ platform. Named CC DIDO, Telefónica Empresas’s new service will provide businesses with a feature rich, multimedia contact center solution paid for on a monthly usage basis, with no up-front technology infrastructure investment. 

Telefónica Empresas unveiled the new service at the IFAES Call Center and CRM Solutions show in Madrid, and announced that the first customer using the service is Spain’s National Institute of Employment (Instituto Nacional de Empleo or INEM), an agency of the Spanish Government that provides many employment-related services to the public.

Hosted contact center services, also known as Contact Center On-Demand (CCOD), allow enterprises to outsource their call center technology infrastructure while maintaining complete control over their staff, operation, and management. Because of the strong cost benefits of this approach, analysts have projected that at least a third of all call center agents will be using the hosted model within ten years. Full-featured hosting is enabled by the new IP call center technology exemplified by CosmoCom, which makes it possible to geographically separate the agents from infrastructure. CosmoCom leads the market globally in this area.

"Contact Center On-Demand is a natural service for us to offer," said Jorge Astray, the CRM Business Development Manager in Telefónica Empresas. "For the last 15 years, we have been providing turnkey CRM/Contact Center solutions to Telefónica’s corporate customers, integrating best-of-breed products. Now we are convinced that the future is no longer in premise-based solutions, but rather in On-Demand services. By adding the CosmoCom platform to our network, and applying application knowledge we already have, we can provide a much broader and more complete range of offerings, increasing our revenue from this industry and strengthening our bonds with these important customers. Also, we are very excited about the ability of this platform to prepare us for the next big thing -- Video Call Centers, with Interactive Voice and Video Response."

"We are pleased and proud to welcome Telefónica to the growing list of major service providers using our platform for their hosted contact center offerings," said Ari Sonesh, CosmoCom’s Chairman and CEO. "The shared platform, multi-tenant model is the most efficient and effective deployment strategy for carriers, and this is where CosmoCom excels," Sonesh explained. "Carriers know that when they work with us, they are working with a company that specializes in meeting their unique needs."

About Telefónica 
Telefónica Empresas is a Telefónica Group business unit working to meet the information technology needs of large Corporations and government entities with integrated, innovative, custom solutions

Telefónica is the third largest operator in the world in terms of market capitalization. Its main activities are fixed and mobile telephony, using broadband as the key tool for the development of both.

The company has a significant presence in 17 countries and a customer base of more than 131 million access lines. Telefónica has a strong presence in Latin America, where the company concentrates as part of its growth strategy.

Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4,955,891,361 ordinary shares traded on the Spanish Stock Market and on those in London, Paris, Frankfurt, Tokyo, New York, Lima, Buenos Aires, São Paulo and the SEAQ International Exchange in London. For more information, please visit www.telefonica.es/empresas/.

About CosmoCom
CosmoCom™, The Contact Center On-Demand™ specialist, empowers organizations to achieve higher levels of customer service while reducing costs, by supporting their enterprise-wide contact center needs from one all-IP, virtual contact center platform, self-hosted or hosted by a network service provider. Its flagship product, CosmoCall Universe™, is the multi-tenant hosting platform of choice for top tier network service providers worldwide, and is fast becoming a favorite for their own customer care as well. The platform unifies all communication channels, including telephone, videophone, email, voice mail and Web chat/voice/video/collaboration, and also unifies the contact center functions of automatic call distribution (ACD), interactive voice and video response (IVVR), computer telephony integration (CTI), predictive, preview, and progressive dialing with campaign management, recording and quality monitoring, interaction history, and administration and reporting. CosmoCom customers include service providers such as BT, Deutsche Telekom, France Telecom, NTT, EagleACD, and many others, as well as Fortune-class enterprises throughout the world. For more information, please visit www.cosmocom.com.

All product or service names mentioned herein are the trademarks of their respective owners.

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