CosmoCom VAR Intelleca Launches South Africa's First
Contact Center On-Demand Service with Three Enterprise Customers

MELVILLE, NY – August 21, 2007 – CosmoCom, the global leader in Call Center Consolidation 2.0, today announced that CosmoCom Partner Intelleca has introduced the first hosted Contact Center On-Demand (CCOD) service in South Africa, and has deployed its first two fully hosted customers. Its first customer, Telemed, is one of the country's largest Health Insurance Administrators. Intelleca is now serving two Telemed sites, in Germiston and in Pretoria, from its hosting facility in Centurion. Intelleca's second customer, a Global publications company, began live operations as of the beginning of August, and a third customer, a multi-billion dollar industrial brand management company, is close behind.

Intelleca began its business relationship with CosmoCom as a Value Added Reseller (VAR) of CosmoCall Universe and has now become a Hosted Service Provider as well, significantly broadening the scope of its CosmoCom-related business. "We are happy to see our partners grow and expand their offerings on our versatile platform," said Ari Sonesh, Chairman and CEO of CosmoCom. "We strongly believe that the more paths to market our channel partners have, and the more deployment choices they can offer to potential customers, the more successful they will be, and the more successful CosmoCom will be," Sonesh continued.

Intelleca made the strategic decision to become a hosted contact center service provider based on its observation that there was a large and unsatisfied demand for such a service in its region. South African enterprises were expanding rapidly, and many needed to replace or expand their contact centers. But few were ready to make the major capital investment to do so. The on-demand model of a hosted service seemed to fit the situation well.

Intelleca based its hosted offering on CosmoCall Universe because, as a CosmoCom VAR, they knew it was the most suitable technology, being the only Multi-Tenant platform with Tenant Self Administration, and the most selected platform of top-tier telcos globally. "It's always best to go with the leader," said Grant Allan, Intelleca's Contact Center On-Demand business manager. "There is no up-front capital cost for any of our Contact Center On-Demand customers. This differentiates our solution from the vast majority of other service providers in the country. Our customers pay for a full-featured contact center solution on a monthly basis, like a utility," Allan explained.

Telemed realized one major benefit of the inherently virtual service recently when one of its contact center sites lost power. The system seamlessly routed calls to agents at the other site, and customer services were completely uninterrupted. When power was restored and agents became available at the other site, calls were seamlessly routed to them again. Unified distribution of calls across multiple locations is a core capability of any virtual contact center, and Intelleca's inherently virtual service provides this benefit automatically.

About Intelleca
Headquartered in Johannesburg, South Africa, Intelleca is an entrepreneurial company providing a unique array of products and services to support innovative business solutions. Intelleca has emerged as South Africa's leading provider of Telco-grade voice solutions by focusing on advances in telephony and Internet convergence. These advances now make it possible to drive sophisticated telephone and contact centre solutions using standards such as VoiceXML and VoIP. Coupled with automatic speech recognition (ASR), text-to-speech (TTS), and speaker verification (voice biometrics) technologies, these solutions offer unprecedented levels of customer service. To this extent, Intelleca has placed a strong emphasis on securing distribution agreements with leading international suppliers and building a strong local network of speech scientists, linguists, academics, content partners, and telephony partners. For more information, please visit www.intelleca.co.za.

About Consolidation 2.0
Consolidation 2.0 combines the many diverse contact center needs of the enterprise on a single platform that integrates quickly and easily with other VoIP network components as well as the overall enterprise Information Technology environment. Consolidation 2.0 unites all communication channels and all major contact center functions for Unified Customer Communications, revolutionizing the whole range of business and customer interactions, in formal call centers and beyond for all information workers. With Consolidation 2.0, enterprises gain the efficiency and cost reduction benefits of consolidation without compromising the unlimited deployment flexibility of an IP communications architecture.

About CosmoCom
CosmoCom, the global leader in Contact Center Consolidation 2.0, excels in providing IP contact center platforms for enterprises with the largest and most complex requirements, consolidating multiple locations, onshore, offshore, and home-shore agents, formal and informal agents, captive and outsourced operations, multiple communication channels, and multiple applications. Organizations can obtain the full benefits of Consolidation 2.0 by deploying CosmoCom technology themselves or by working with a service provider that hosts CosmoCom platforms on a dedicated or shared basis. CosmoCom customers include Fortune-class enterprises throughout the world and service providers such as BT, Deutsche Telekom, France Telecom, Telefonica, NTT, VSNL, PLDT, Verizon, and many others. CosmoCom is the most-selected provider of hosted contact center platforms to top-tier telcos worldwide. For more information, please visit www.cosmocom.com.

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CosmoCom VAR Intelleca Launches South Africa's First Contact Center On-Demand Service with Three Enterprise Customers

CosmoCom VAR Intelleca Launches South Africa's First
Contact Center On-Demand Service with Three Enterprise Customers